The swoosh, golden arches, bitten apple — symbolism is often the first element of visual branding that people think of. It’s also just one part. Think of what a potential customer might see when doing business with you — signage, a reception desk, uniforms, a website, vehicle graphics, invoices, brochures, receipts, social media profiles.

The design of these items should reflect the quality of what you sell, otherwise there’s a disconnect between what people see and the impression you want to give. A thoughtfully designed visual identity is an investment that, when combined with an excellent product or service, gives a return year after year, and plays an important role in helping to turn potential buyers into loyal customers.

The swoosh, golden arches, bitten apple — symbolism is often the first element of visual branding that people think of. It’s also just one part. Think of what a potential customer might see when doing business with you — signage, a reception desk, uniforms, a website, vehicle graphics, invoices, brochures, receipts, social media profiles.

The design of these items should reflect the quality of what you sell, otherwise there’s a disconnect between what people see and the impression you want to give. A thoughtfully designed visual identity is an investment that, when combined with an excellent product or service, gives a return year after year, and plays an important role in helping to turn potential buyers into loyal customers.

Icons and Illustration  are often used when explaining a process, as you can visually represent each step. They help us visually understand each step of a process and facilitate the visual separation and understanding of the elements they contain.

Motion is essential part of the language that designers use to communicate with users. It is used to describe spatial relationships between states and functionality of individual elements. Thoughtful motion in design can enhance the user’s experience.